McDonalds Pastry Selection, Avenue des Champs-Élysées, Paris.
A beautiful pastry selection. Wouldn’t you agree? We took the picture during a recent trip to Paris. And yes the pastry selection really was in McDonalds. And yes that McDonalds really is on the Champs-Élysées just about a block down from the Arc de Triomphe.
Now check out those 6 plates in the center. Those are plates of French Macarons. See the two plates in different hues of green. Then a plate of vibrant pink. And two more plates of chocolate-browns and one of cream. All beautifully sculpted and artfully arranged. All perfect. And all tasting deliciously sweet.
If you were standing in front of that gorgeous display, how many would you eat? Just between you and me, I don’t have a well developed sweet tooth so a good French macaron is almost too sweet for me. One or two is all I can eat at a time.
Now if you have a well developed sweet tooth and are feeling an irresistible urge to indulge, here’s the good news. You don’t have to go to Paris to savor the delicacy. There are stores in New York and other metropolitan cities dedicated to Macarons. Specialty manufacturers have picked up on the trend and providing packaged Macarons in stores and via the internet. Websites like Food Network or Epicurious also feature recipes for making Macarons at home.
The cookie is sweet, light, airy, and dainty. Made with sugar, almond meal (no flour and therefore no wheat), egg whites, cream, butter, and flavorings, the list of ingredients is straightforward and simple.
Had I been at a McDonald’s here in New York, calories for these Macarons would be easy to access. Several cities including New York City require it and McDonald’s has decided to be proactive posting nutrient information in restaurants and online. But Paris has no such municipal regulations so no calories and no other nutrient data.
Based on comparing data from boutique providers and recipe nutrient tags, here’s my guesstimate for my two French Macarons. Weights can vary of course but depending on selection one can expect 5 to 6 Macarons per 100 grams. So for calories let’s say 70 to 80 per each or 140 to 160 calories for two.
As for sugars, it’s safe to assume the carbohydrate is all added sugar. The other ingredients (almond meal, egg whites, cream, butter) are not carbohydrate sources except for just a whisper of lactose from the heavy cream. Good news for celiacs and those with a wheat allergy because Macarons are both gluten free and contain no wheat. Bad news for folks with a nut or milk allergy.
But who really cares? I do. But I’m a self confessed nutrition nerd. So who else cares?
A group of committed health professional food activists care. They believe their duty is to help others eat better and healthier. They care a lot. Then there’s a group made up of food manufacturers and restaurants. This group cares too but for completely different reasons.
Now you may be asking what does all this have to do with French Macarons?
Like so many other packages on the shelf, there’s added sugars in French Macaron. Quite a lot of added sugars actually. Sugar by weight is over 40% of the macaron’s total weight. Or calories from added sugars are over 40% of the total calories. However you measure it, that’s a lot of sweet.
The government has already spent significant resources constructing the new regulations. Manufacturers are now being asked to spend significant dollars to research and update their labels. Soon it will be our turn. Were consumers willing to invest the time to read and understand labels, the investment would be easy to justify. Especially if the information transmitted resulted in a decrease in obesity rates.
But here’s the catch. Will listing added sugar grams on the label discourage folks from eating too many French macarons? That’s the crucial question. Personality, I don’t think so.
Do you think the folks who just love these sweet delicate little treats will pay much attention and eat less?