The aroma that fills my kitchen when I’m baking a pumpkin pie lingers even after the pie comes out of the oven. It’s a sweet, voluptuous, and earthy aroma that fills the room and lifts my spirits.

There’s nothing new about humans enjoying sweetness. Industrially refined sugar cane is relatively new addition but all civilizations have had a preferred source – honey, molasses, jaggery, dried fruit, maple syrup. That’s why sugar is classified as NOVA Group 2 Culinary Processed. Industrially refined sugar is a traditional sweetener that is part of our food environment.

Since I’m a traditional cook, it makes sense that the ingredients for my pumpkin pie are simple and traditional: the pie crust (whole wheat flour, olive oil, whole milk plain yogurt, salt); the pie filling (canned pumpkin, turbinado sugar, milk, egg, butter, vanilla, spices). The only ingredient that falls into Group 4 is vanilla extract so I’m giving my pumpkin pie a green 🟢 for NOVA compliance.

And since I’m a dietitian, I also take a peek through the nutrient lens. This view presents a darker picture. Assuming the pie makes 6 servings, the percentage Daily Value reflect too much fat and way too much sugar. That added sugar percentage jumps out and smacks you in the face – 29 grams / 58% DV!

THE VIEW FROM MY KITCHEN WINDOW

Added Sugar has been a line item on our Nutrition Facts Label since 2016. Percentage Daily Value (%DV) has been part of the labeling process however since 1994. A Daily Value for a nutrient is based on nutrition research and scientific evidence which does change over time. The DV on our labels can be updated to reflect new research. But this updating process is incredibly cumbersome and moves at a notoriously slow pace.

There are two way to interpret what a %DV means.  On an item by item basis. Or in the context of the whole day.

As per the FDA, a consumer should use %DV to determine if a serving of the food is high or low in an individual nutrient – 5% DV or less is low and 20% DV or more is high. Food manufacturers like the item by item basis. That’s the current marketing strategy behind sugar substitutes. Banners for SUGAR FREE and NO ADDED SUGAR are proliferating. Manufacturers are using various combinations of novel and artificial sweeteners to reduce the %DV for added sugar on CPG labels.

My preference however, especially for sweets, is the other interpretation. I favor setting the percentage in the context of a whole day. If you don’t eat much sugar at breakfast, lunch, or snack time, having a piece of my pumpkin pie for dessert looks much better. That percentage (58%)  is significantly under what is recommended for the whole day.