Food addiction has never made sense to my simplistic mind. I know it’s trendy and fashionable but I just don’t get it. For the record, I took The Yale Food Addiction Scale, a series of questions designed specifically to assess signs of addictive-like eating behavior and I passed with flying colors. I love food. And I love to eat. And that’s what qualifies me on the YFAS tells as addicted!
If however there was ever a food that sort of qualified in my mind or my gut as “addictive” it’s those homemade roasted chickpeas pictured above. Lucky for me it’s really time consuming and tedious to make them myself. And lucky for me too that those convenience branded off the shelf products just don’t cut it. My home made beauties just taste so much better.
The ingredient list for my home made version reads – chickpeas, olive oil, salt. That’s as simple and straightforward as you can get.
Marketeers sell the benefits. And benefits are communicated with as many certification stickers as the designer can fit on package. Check out the healthy section of the supermarket and you’ll see a shout out for health claims and authenticity claims on every package of roasted chickpeas. Gluten Free. Grain Free. Nut Free. Vegan. NonGMO, Dairy Free. High Fiber. Plant-based Protein.
Industrial formulators love flavors. So it’s easy to spot a selection of flavor additives on package roasted chickpea products. I’ve noted cane sugar, natural flavor, citric acid, rosemary extract. And for extra pizazz I’ve seen innovative additions like balsamic vinegar and cracked pepper.
The advantage of course to the package product is convenience. Opening a package and gobbling it down is neither time consuming or tedious.
VIEW FROM MY KITCHEN WINDOW
There are so many certification stickers on some of the brands there’s hardly room for anything else. I’m assuming manufacturers put certifications on their products to promote sales. But have you ever wondered why certifications sell? The question has puzzled me for some time because I’m not attracted by a certification. But I think I may have finally figured out why.
I’m used to food categories and nutrients because I been food obsessed since birth and I used to be a dietitian. Imagine however how different the food world looks if you’ve grown up in a food culture that provided no hands on experience with food or access to nutrition education.
Suppose you don’t already know that a chickpea and a garbanzo bean are two different names for the same plant seed. Or if you’ve never realized that chickpeas can be sold in different stages of processing? Dried, packaged, and minimally processed. Processed and canned with salt. Or ultra-processed, roasted, packaged, and marketed in brightly colored packaged covered with certifications.
I already know that all chickpeas no matter the degree of processing are gluten free, dairy free, nut free, vegan, plant based, and a food source of fiber. For me it’s just common sense. But what I’ve come to appreciate is that there is a sizable number of my fellow Americans who are not as food literate as I am.