Tag Archives: SIMPLE

Some products, foods, recipes are hard to classify. Academics and experts often can’t agree where to draw the lines of demarcation between NOVA groups. Especially challenging are those with attributes that belong in both NOVA Group 3 Processed and NOVA Group 4 Ultra-Processed. For lack of a better term, I am calling this group SIMPLE until someone figures out a better term. Simple stands for simple ingredients.

See Page – NOVA Food Classification 2009.

🟡Actual Veggies Burger.


Veggie burgers were born during the 1980s. The rational was simple – concentrate or extract the protein component of a plant instead of using muscle meat. Next enhance using texture modifiers, colors, flavors to form a flattened, rounded patty that resembled a ground beef paddy. These original veggie burgers were clearly ultra-processed. 

An alternative method was to use an intact food like black beans or mushrooms. Since I am partial to the intact food approach, I have always favored for black bean version. So when I found a new black bean burger “chef crafted with caramelized onion”, I decided to give Actual Veggies Black Bean Burger a try.

Like every other veggie burger in the freezer unit of an American supermarket, Actual Veggies meet the criteria for an UPF – an industrially formulated mass produced food product with considerably more than 5 ingredients.

There are good reasons to be cautious with UPF. A decade of research, most of which has been done outside the US, has established significant correlation between percentage of ultra processed food products in the dietary pattern and negative health outcomes. On the other hand, avoiding UPF means systematically avoiding convenience products and about 70% of the food currently sold in our supermarkets.

Not an easy decision especially if you’re a working mom or dad and depend on convenience to feed the family. Even tough for folks like me who prefer the taste of freshly prepared but welcome a break from the daily grind of scratch cooking. So the question then becomes, where do we draw the line between acceptable convenience and frivolous indulgence.

The best place to start thinking about making a decision is to start with an ingredient list.

The Actual Veggies burger list reads as follows: Black Bean, Carrot, Parsnip, Oat, Yellow Onion, Red Onion, Red Pepper, Chickpea Flour, Lemon, Spice Blend (Ovata Seed, Kosher Salt, Garlic Powder, Paprika, Chili Powder, Cumin, Black Pepper).

There are no added colors, no added artificial or natural flavors, and no texture modifying agents like xanthan gum or lecithin or methylcellulose. On visual inspection, I can see the black beans are intact and I can see small flecks of red pepper. The rest of those vegetables however have lost their individuality and become part of the puréed mass that holds the burger together.

I do see one “unfamiliar” ingredients I don’t keep in my kitchen cabinet – ovata seed. In fact I’d never heard of ovata seed until I read the ingredient list. Here’s what came back from a Google search. Plantago ovata is a common medicinal plant widely cultivated in tropical regions of the world. The outer seed coat of P. ovata, obtained by cleaning the seeds, contains soluble and insoluble fibre in a ratio of 7:3, making products containing P. ovata husk an ideal source of health-beneficial fibre.

Time savings are significant – I didn’t have to make my own black bean burger or bake my own brioche bun or mix up a batch of home made mayonnaise.

There’s a taste test to follow of course, but in terms of degree of processing, Actual Veggies burger gets a yellow dot. 🟡

THE VIEW FROM MY KITCHEN WINDOW

Always important to remember that people eat food not ingredients. That means the burger needs to be all dressed up before I take my first bite or run the numbers. Besides the Actual Veggies, I used an artisan brioche bun from a local Northeast regional baker, some olive oil for frying. I also added a couple slices of tomato, some mayo, and lettuce.

I’m happy to report that my Actual Veggies burger passed my taste test.

The calories clocked in around 400 / 450. Nutrient analysis reflects 11 grams protein (plant based protein for the sustainable crowd), 8 grams dietary fiber, and a serving of vegetables (Actual Veggies, lettuce, tomato).

The sodium does look high and there’s not enough potassium to balance the potassium:sodium ratio. The sodium comes from ultra-processed foods (my brioche bun, the mayo, the Actual Veggie). But honestly, if I had done it all from scratch, the sodium would have roughly comparable.

The CDRR for sodium is 2300mg per day independent of age, gender, or lifestyle. The Advisory Committee DGA2025 meeting #6 this year made a sobering assessment regarding sodium reduction in US dietary patterns. Sodium exceeds 2300mg even when criteria are applied to identify lower nutrient density foods. My reading of that assessment is Americans are going to have to adjust to a No Added Salt dietary pattern to comply with the CDRR. And I’m not sure setting such an austere goal is helpful. Or even attainable without enlisting the food police.

🟡Grilled chicken, kidney beans, red bell peppers – the UPF kerfuffle.

If you’ve never heard of a UPF before, you’re not alone. That acronym stands for Ultra-Processed Food. A recent consumer survey reflected that only 1 in 3 Americans recognize either the acronym or the word so you’d actually be in the majority. Lack of awareness however does not mean you aren’t eating ultra-processed foods every day.

An estimated 50% of the calories Americans consume come from UPF. Should you be concerned? Maybe concerned is too strong a word. Aware is the word I think would be more appropriate.

Why do I want folks to be aware? Because over the last decade an impressive body of epidemiological research conducted outside the US has established a consistent correlation between UPF intake and adverse health outcomes.

Why outside of the United States? Because for well over a decade now, US food manufacturers and most of the nutrition research community have dismissed NOVA, a Brazilian food classification system that divides food into only 4 groups and has driven significant research outside our borders.

Should you stop eating all packaged food products? No. Besides even you tried to stop, you really don’t want to. Removing all ultra-processed foods from the food supply could result in mass starvation. About 70% of the food products found on the shelves of American supermarkets or sold in American fast food chains are currently classified UPF or ultra-processed.

Convenience is what drives UPF and the US has led the rest of the world in the development of convenience food technology. Even for folks like me who love to cook and are privileged with both time and means. But I’m selective about which UPF products end up in my shopping cart and which are left on the shelf. UPFs are not all created equal so I’m always on the look out for a convenience product that tastes as good as freshly prepared.

Pictured above is a home cooked meal using UPFs. The ingredient list is simple and straightforward: red bell peppers, canned kidney beans, pasta, pre-cooked chicken fajita, Jared basil tomato sauce, canned vegetable broth, onion, olive oil, salt.

Now here’s that same ingredient list arranged by NOVA food group:

G1 (minimally processed) – peppers, pasta, onion
G2 (processed culinary) – olive oil, salt
G3 (processed) – canned kidney beans
G4 (ultra-processed) – pre-cooked / pre- packaged chicken fajita, Jared tomato sauce, brick packed vegetable broth.

To make matters more complex, many products don’t fit neatly into a single group. The chicken, tomato sauce, and vegetable broth are considered by most to be NOVA Group 4 food products. They are industrially formulated and contain more than 5 ingredients. However, they are also clean labeled, manufactured with intact ingredients, and contain no added flavors, colors, or texture modifiers.

These three products have attributes from both NOVA Group 3 and NOVA Group 4. So I have grouped them together in a new subgroup which, for lack of a better word, I call NOVEL. I have no research papers to reference and or academic researcher to quote. My decision is purely anecdotal and based my own common sense.

The jarred sauce and vegetable broth are products I use on a regular basis but I probably won’t get the chicken product again. My reason has nothing to do with the product’s UPF status. The chicken puts good protein on the plate but, for me at least, it has no taste. I would get better flavor and texture by adding an extra 30 minutes prep time and sautéing the chicken pieces myself. Can’t say for sure because I haven’t run any numbers, but the final preparation would probably need less salt too. For the dish above, it was my choice of an Italian imported pasta and those gorgeous freshly prepared sautéed red peppers that made the dish work.

THE VIEW FROM MY KITCHEN WINDOW

NOVA was never intended to be a nutrient profiling system. As originally envisioned in 2009, it’s a classification system designed to assess the degree and purpose of food processing. But that omission does not mean nutrients are not important.

The nutrition facts label posted above analyzes my recipe as if it were a food product. As you can see, sodium is high exceeding the DV (Daily Value) by  20%. Too much salt? Perhaps. Certainly too much to permit labeling the dish “healthy”. The amount exceeds the sodium CDRR. That’s the lowest level of intake for which sufficient strength of evidence exists to support Chronic Disease Risk Reduction within a healthy population. It’s a challenging goal for food manufacturers, for restaurants, for home cooks, for consumers, and even for eaters.

🟡Corn tortilla with refried beans

My California childhood was a culinary blessing in so many ways. Like local fruits and vegetables virtually all year long. Or a taste for robust whole wheat bread. Or my appreciate of good Mexican street food.

I gave up on finding good Mexican street food once I moved to the east coast a couple decades ago, but over time it’s gotten easier to source the right ingredients – refried beans, corn tortilla, and Chipolte sauce

Each of the three ingredients pictured above contribute their own unique flavors to what I’ve always loved about the Mexican street food I grew up eating in California. So you may be asking, what’s so special?

The refried beans are made with mashed pinto beans, aromatics, oil, spice, and salt. It’s more authentic to Mexican cooking to use lard but much harder to buy here in the US. Lamorana chipolte sauce is imported from Mexico 🇲🇽 and is just the right level of heat for my kind of Mexican palate.

Best of all are the corn tortillas!  They are made by Vista Hermosa – exactly the taste I remember. That’s because the tortilla is made by following the thousand year old process of Nixtamalization used by the Aztec & Mayans, a traditional processing method which is more respectful of the corn’s food matrix. I don’t buy these corn tortillas because of the certifications – USDA Certified Organic, non-GMO, and Gluten Free. I buy them because they taste like the tortillas I grew up eating. The product is not designed for convenience or shelf stability. These tortillas will go stale or develop mold if they remain in plastic for too long. So I use another kind of processing – freezing – to store any tortillas I haven’t used once the package is opened.

And as you can see by checking the Nutrition Facts Label, one tortilla actually meets the proposed FDA requirements for labeling a food product “healthy” based on the percentages Daily Value for sodium, saturated fat, and sugar. My usual portion is two or more tacos however.

THE VIEW FROM MY KITCHEN WINDOW

Now let’s take a look through the NOVA lens.

Most industrially formulated refried beans have relatively clean ingredient lists. Some brands add flavor and most use RBD seed oils like canola or soybean. Expeller pressed oils are refined, blanched, and deodorized (RBD) but are spared hexane extraction. The refried beans pictured above as well as the Chipolte sauce both list more than 5 ingredients.

Commodity corn tortilla brands are formulated with flavors, gums, preservatives. They are shelf stable, mold free, mass produced, wrapped in plastic, and lack a distinctive taste. The corn tortillas I use are not as shelf stable but taste like an authentic corn tortilla.

All three products could be categorized as UPF depending on which qualifiers were selected as the basis for classification. Squishy lines of demarcation make my nutrient focused colleagues go glassy eyed and provide the basis for dismissing the NOVA classification all together as unscientific.

But I have a better idea.

Modern food manufacturing technology is amazing especially in combination with microbiology. All three products pictured above use modern food processing technology to reinvent traditional methods.

So whether these 3 products are considered Group 3 / processed or Group 4 / ultra-processed, I’m okay with all three. I like to think of products like these as reinvention. Using modern food technology but following and replicating traditional methods and tastes. Sort of like reinventing the wheel.