Tag Archives: substance

Substance is a neutral word for additives. It’s also how the FDA defines additives and other entities that are added to our foods. Determining the healthiness of a food by counting the number of ingredients / substances / additives on a label is a misconception popularized by Michael Pollan. See FoodRules, healthy.

The opposite ends of the ultra-processed spectrum.

photo credit | gourmetmetrics | my picture is neither an endorsement nor a product placement

Yellow pea is all the rage. Commodity brokers are taking bets. Plant-based product developers are placing large orders. Farmers are increasing acreage. So what’s all the fuss about? Why you may be asking is the humble field pea suddenly in high demand? Because of these two simple facts. Yellow pea is 23% protein. And it’s not soy.

Beyond Meat is made with yellow pea. It’s listed as pea protein on the label and is the second ingredient (the first ingredient being water). Pea protein isolate is what’s left after fat and carbohydrate (fiber) have been removed.

Golden Lentil Indian Dal, pictured above, is also made with yellow pea. It’s listed as yellow split pea on the label and is also the second ingredient list after water.

What’s truly astonishing, to me at least, is the ingredient lists for these two products start with exactly the same two ingredients. It’s the ingredients that follow which determine the respective position of each product within the ultra-processed group and places the two products at opposite ends of the spectrum.

The ingredients in the soup are similar to the ingredients I use in my homemade lentil soup – extra virgin olive oil, aromatics, spices, salt. Each retains its integrity with minimal disruption to the matrix and reflects the culture and traditions of Central Asia – yellow split peas, garlic, onion, ginger, coriander, turmeric, and red chili pepper.

Not so for the burger. What follows the water and pea protein is a list of 20 plus deconstructed, reduced, and fragmented components which are then reconstructed to look, feel, taste, and smell like beef. The only ingredient on the list that I count as an intact food is water.

Both products are industrial formulations (read ultra-processed) but the burger is at the most heavily processed end of the spectrum whereas the dal is at the other end of the spectrum. Both are ultra-processed but there are major differences.

The question I’m asking is how much does it matter?

Yikes! My favorite cookies have no nutrition facts label!

photo credit | gourmetmetrics

photo credit | gourmetmetrics.

Pictured above are my favorite oatmeal raisin cookies. Let’s call them the next best thing to freshly baked. Each little package is processed for local distribution with a list of ingredients but, on closer examination, you’ll notice something is missing.

All manufacturers are required to label products. But only some manufacturers are required to add nutrition facts. When a package of cookies like this one is sold without a nutrition facts label, it means the production batch is small.

So I started thinking, do I really need to know the nutrition stats for these very tasty cookies?

We already know cookies are calorie dense. Most cookies are 400 to 500 calories per 100 grams / 110 to 140 calories per ounce. I weighed the cookies from the package pictured above. The results – a serving size of one cookie (about 45 grams / 1.5 ounces) clocks in at 200 calories plus / minus 50.

We already know cookies are indulgent. The basic formulation is always the same no matter if the cookies are freshly baked with your grandmother’s recipe or turned out in massive numbers using industrial processing and technology. That formulation is flour, sugar, and fat. Most folks don’t need a label to tell them cookies are high in fat and sugar and calorie dense.

We always have an ingredient list. The cookies pictured above are made from organic wheat flour, brown sugar, butter, raisins, oats, eggs, salt, vanilla extract, baking powder, baking soda. It’s a clean list of quality ingredients with oats being a good source of fibers. Butter instead of less expensive palm or canola oil. Brown sugar instead of dextrose or high fructose corn syrup. No gums or emulsifiers to improve the texture. No preservatives to keep the cookies shelf stable for years so eat quickly or store in the freezer. 

So you see there’s a lot we can do using common sense and an ingredient list. Our nutrition facts label serves manufacturers and analysts well, but it’s not consumer friendly. Most countries have experimented with various formats, symbols, graphics but, in my observation at least, no one has found an optimal approach. I like to think of nutritional labeling as a work in progress. In the meantime, a little common sense goes a long way.

It’s always okay to consult your gut.

 

Consult your gut is a good food rule. Usually the context of the rule is to choose smaller portions, but it’s applicable to many other situations. Like my gut and the Boca Burger.

Boca Burger made its debut in 1978. The burger in its original formulation was around for a long time before Kraft-Heinz reformulate and rebranded the item in 2018. The goal was to modernize the image and appeal to the vegan market.

The product qualifies as a bonafide ultra-processed industrial formulation. The ingredient list includes mostly substances / additives and no recognizable intact food. The tomato slice and lettuce leaf are recognizable but no part of the product. As for that green stuff, your guess is as good as mine, but what ever it is, it’s still not part of the product.

There may be a couple of Boca Burgers in your freezer right now. If your gut responds well to Boca, it’s not a bad choice. The burgers are ubiquitous and reasonably priced. The additives are considered safe and allowed for human consumption by the FDA. The Boca Burger is low fat as compared to a ground beef burger. So as long as your gut is happy eating Bocas, go for it!  If your gut gets a little queasy, however, like mine does, it’s also okay to say no thanks.

Just because an additive is safe doesn’t mean the substance sets well in everyone’s gut. My gut is unhappy with one of the substances. Is it the soy protein concentrate? Or perhaps the modified cellulose, the wheat gluten, the hydrolyzed wheat protein, or the natural flavor? Or perhaps it’s simply that my gut is not used to metabolizing substances that only come from time to time?

What ever the reason, it’s still okay to say no thanks. Trusting your gut is just common sense and there’s nothing wrong with good old fashioned common sense.

Would your great grandmother have eaten an Enchilada?


photo credit | gourmetmetrics
photo credit | gourmetmetrics

My great grandmother would be flabbergasted if she could see what I had for dinner last night. She was born in Maine, ate cod fish cakes, baked beans, meat, and potatoes. Mexican food was as foreign to her as salt cod is to me.

Moreover my great great grandmother might actually have appreciated the convenience of dinner in 45 minutes although unfamiliar ingredient like tortillas and black beans might take her some time to get used to.

This dinner is clearly an industrial formulation. How do I know? Because this dinner is my fall back when life conspires and I don’t have time to shop or cook. I’ve taken the short cut enough times to know the product will taste exactly the same every single time.

Checking the label, you’ll find there are 65 words, 20 ingredients, and the word organic is used 16 times. One could quibble about expeller expressed canola oil because it’s still an RBD (Refined, Blanched, Deodorized) seed oil.  Or prefer flour to the more refined tapioca starch. But as an example of a well written clean label, I think it’s an exemplary example with no dirty little secrets that I can find. So I’ll say, in all due respect to Michael Pollan, 20 ingredients instead of 5 works okay for me.

Nutrients are balanced with moderate levels of sodium and respectable amounts of fiber and protein. So again, in all due respect, it’s possible at least in my opinion to use the tools of modern food technology to make a product with some whole food (black beans,  corn kernels, tortilla) and balanced nutrition. Will everyone agree that home made enchiladas taste better? I don’t know. I am pretty sure, however, that many folks would be unwilling to spend time & trouble to make this Mexican standby at home.

Processed or Ultra-Processed?

photo credit | gourmetmetrics

The best lasagna I ever ate was home made. Even the pasta! 100 grams durum semolina flour and 1 egg, diligently hand mixed, kneaded, then rolled into thin sheets with this cool little pasta machine I brought back from Rome one year. Pelati, canned whole peeled Italian tomatoes, olive oil, some garlic and onion, fresh basil and parsley, gently boiled down into a traditional marinara sauce. Fresh ricotta cheese. A mixture of ground beef and pork browned and seasoned. Layer by layer all that deliciousness was carefully arranged in my pan and baked to perfection in the oven. It was incredibly delicious! 

My home made masterpiece was a spontaneous event. I don’t even remember following a recipe although I had a general idea of ingredients before I set out. But I’ll never do it again. Why? Because the process took one whole day!

When I serve a lasagna these days, my choices are store prepared or store bought off the shelf. I’ve had good lasagnas, but I’ve never found a replacement that matches the taste of that lasagna I made myself. Not at least until recently …

Rao’s Made for Home, the same folks who produce a wicked good Marinara sauce, has gone into the frozen entrée business and one of their offerings is Meat Lasagna. 

Pre-prepared meal entrées are often disappointing because they are ultra-processed formulations of inferior ingredients intended to displace real food. Convenient yes. Delicious no. Never as good as the dish they intent to replace. But hope springs eternal, especially after a year of pandemic isolation, so I decided to give it a try. 

What a pleasant surprise!

What truly amazed me was the quality of the pasta. The taste and consistency of those sheets of lasagna actually reminded me of that lasagna I made by hand. It’s an amazing accomplishment because Rao’s Made for Home lasagna is a manufactured product, so by definition it’s both an industrial formulation and ultra-processed. Or is it ultra-processed?

INGREDIENTS

The ingredient list reads like a recipe for home made lasagna: Italian Whole Peeled Tomatoes (Tomatoes, Salt, Basil Leaf), Ricotta Cheese, (Milk [Whole & Skim], Vinegar, Salt), Pasta (Durum Semolina), Water, Beef, Mozzarella (Pasteurized Part Skim Milk, Cheese Cultures, Salt, Enzymes), Pork, Romano Cheese (Pasteurized Cow’s Milk, Cheese Cultures, Salt, Enzymes), Onions, Olive Oil, Egg, Salt, Spices, Garlic, Onion Powder, Garlic Powder. 

The ingredients are recognizable. And the label is beyond clean because no additives of any kind are listed. What isn’t on the label is as significant as what is. No modified corn starch, no natural flavor, no carrageenan, no gums. No messy additives to clean up!

The ingredients are top quality. Whole peeled Italian tomatoes are listed instead of tomato paste or purée. Fresh ricotta cheese instead of dry curd cottage cheese. And olive oil instead of canola or soybean oil.

Bronze cut does not appear in the ingredient list but the words can be found on the back of the box on the right panel. “Snuggled between every layer of bronze cut pasta …”. Those words bronze cut pasta are significant and may explain why the Rao’s lasagna reminded me of my hand rolled sheets.

Pasta has been made in Italy since the 13th century, but up until recently it was mixed and cut by hand. Manufacturers today use an industrial process called extrusion. The dough is mixed then forced through a mold or “die” which forms the familiar shapes we find on the grocers shelf: orecchiette, penne, lasagna. Most modern producers coat their dies in Teflon producing a smooth shinny pasta. Using bronze is the traditional method but its use fell out of favor because Teflon is cheaper. 

NUTRITION

Using current nutrient reductionist criteria, lasagna is not a healthy choice. Whether frozen and re-heated, served at the Olive Garden, or prepared at home with hand rolled lasagna sheets and carefully sourced ingredients, lasagna gets classified as “empty calories”. Too many grams of saturated fat and too many milligrams of sodium. 

There are other ways to think about what’s healthy and widen the focus however. Like ingredient quality. Or degree of processing.

TASTE

So why does the Rao’s lasagna remind me of my home made lasagna. Maybe it’s because of the whole peeled tomatoes or the fresh ricotta? Or maybe the bronze cut sheets of lasagna? Or maybe the olive oil? It’s not cold-pressed extra-virgin, but at least the oil is pressed or centrifuged from olives instead of rape seed or soybeans. 

Because taste is 100% subjective, I don’t know if you would like the lasagna as much as I did but two facts are indisputable. The lasagna is made with quality ingredients. And it costs twice as much as its competitors. 

SO IS RAO’S LASAGNA  PROCESSED OR ULTRA-PROCESSED?

There’s an argument to be made for either side. As per this 2019 commentary:  Ultra-processed foods are not ‘real food’. As stated, they are formulations of food substances often modified by chemical processes and then assembled into ready to consume hyper palatable food and drink products using flavours, colours, emulsifiers and a myriad of other cosmetic additives. 

The product is a formulation that is industrially made and mass produced. That’s why the product will taste exactly the same every single time. These are characteristics it has in common with Twinkies, Oreos, and Doritos.

However, the ingredients are real food. I’m being subjective here, but I don’t see the ingredients listed on the label as food substances. Or as Michael Pollan puts it “food-like” substances. Rao’s lasagna uses precisely the ingredients that I would use to make lasagna at home. No additives needed. No flavors, colors, emulsifiers, or any other cosmetic ingredients. Just real food.

I want to classify the product as processed because the taste is clean and the list of ingredients is simple and straightforward. But I can’t ignore the technological sophistication which guarantees that taste will be consistent in every box. So there you have it. Is Rao’s meat lasagna processed or ultra-processed? It all depends …

Bottom line, there are some wrinkles in the NOVA food classification system which will be need to be ironed out.

A Taste for Freshly Baked

photo credit | gourmetmetrics

My ideas about food are old fashioned. Food should taste good. It’s not an objective standard because taste is 100% subjective. But it’s a standard most of my fellow Americans can relate to.

When it comes to pumpkin pies, my preference is freshly baked. Now freshly baked pie means one of two things. Buy it from an honest baker or make it myself. I usually opt for the later and, over the years, I’ve perfected my own recipe. So for this month’s post, I decided to take a look how my pie compares to a formulated version. To run the numbers I need a weight and a nutrition facts label so my choice is limited to frozen pies.

The criteria are the same as I used last month for the Twinkie Addendum. Ingredients. Nutrients. Taste.

INGREDIENTS

Ingredients make the dish in my kitchen, so when I cook, I put thought, time, energy, and dollars into sourcing.

Pumpkin pie starts with pumpkin. Making my own purée pumpkin from pumpkin is one option. The other is a traditionally processed canned purée pumpkin. My local market carries 4 brands, two organic and two conventional. I always go with one of the organic brands but not because the label says “organic”. I like the brand because the pumpkin works perfectly in my recipe and the manufacturer is a midsized regional company that specializes in pumpkins and squashes.

I use turbinado sugar, a partially refined cane sugar that retains some molasses giving the sugar crystals a rich brown glow and a more nuanced flavor. Instead of a butter based crust, I use olive oil. Extra virgin cold pressed from California. 

Eggs, flour, milk, salt, cinnamon, and vanilla are off the shelf, but I do buy whole nutmegs and grate of what need for the pie. The ingredients are all processed – minimally, culinary, or traditionally processed. Just not ultra-processed. 

Many food writers and commentators fail to distinguish between processed and ultra-processed. A careful reading of NOVA documentation makes it clear however NOVA is not opposed to processed food. The group demarcation lines may be squishy, but it’s misleading to confuse processing with ultra-processing, implying or stating that NOVA is opposed to food processing.

In other words, a pumpkin pie made with minimally processed foods like eggs and flour, culinary processed foods like sugar and olive oil, and traditionally processed foods like the canned pumpkin purée is processed but not ultra-processed.

Formulated frozen pumpkins pies also start with pumpkin. For comparison purposes, I chose a clean labeled commodity pie carried by many East coast supermarkets. In adherence to the dictates of the clean label philosophy, the formulation contains no artificial colors, flavors, or colors.

The label on the Nature’s Promise frozen pumpkin pie lists 11 ingredients:  pumpkin, cane sugar, water, unbleached wheat flour, egg, nonfat milk powder, palm oil, modified food starch, spice, salt, dextrose.

Two ingredients qualify as markers. Modified food starch is a synonym for modified corn starch, a thickener. Dextrose is a sweetener and humectant.

Assessing ingredient quality for a formulated product is not possible from the outside looking in. The NOVA solution to this conundrum is to classify the whole product as ultra-processed.

NUTRIENTS

Pumpkin is a nutrient dense squash, rich in vitamins, minerals, phytonutrients, and fiber so it’s hard to make a completely unhealthy product that contains any significant amount of pumpkin. 

Both pies have roughly the same amount of protein and fiber. Nature’s Promise has a higher concentration of all three nutrients of concern – sodium, saturated fat, and sugar. So if you measure healthy in grams of saturated fat and sugar and milligrams of sodium, both pies are unhealthy. My freshly baked homemade version is however marginally less “unhealthy”.

TASTE

I went out looking for the formulated version. Unfortunately, I discovered that commodity pumpkin pies disappear after the holiday season. Despite my best efforts to find one locally, I came up empty handed. Very disappointing because the taste comparison is integral to my assessment. I’ve been served enough commodity pumpkin pies at various holiday gatherings and Thanksgivings to know my preference is freshly baked. But I wanted to taste the Nature’s Promise pie. Does that clean label make a taste difference?

BOTTOM LINE

• Cost. The cost difference is significant. My pie costs twice as much. And it’s not just dollar cost. I spend more time. Prep, cooking, and clean up take 1 1/2 to 2 hours plus time to source ingredients!

• Ingredients. The ingredients are processed but not ultra-processed. Does the avoidance of ultra-processed foods make my pie any healthier? My take on that question is probably yes. I do understand however evidence is still pending and making a statement at this point in time would be a leap of faith.

• Nutrients. As per the analysis, my pie reflects a slightly less “unhealthy” profile compared with the commodity pie.

• Taste. I’ll have to do an addendum next year. I’m food literate enough to know how to determine quality by reading an ingredient list and checking the price. But for the actual taste comparison, for a side to side comparison, I’ll have to wait for next year’s pumpkin pie season. 

Twinkie Addendum

photo credit | gourmetmetrics

 

A couple of threads fell into place recently as I continue to explore the NOVA food classification system. And that send me out looking for Twinkies.

The first thread came by accident. I found myself listening to a previously recorded presentation at Google headquarters in California by New York based writer, editor, and publisher Steve Ettlinger. He was in California discussing his book, Twinkie, Deconstructed: My Journey to Discover How the Ingredients Found in Processed Foods Are Grown, Mined (Yes, Mined), and Manipulated into What America Eats. Published in 2007, the book is a fascinating exploration of the multitude of weird, unrecognizable ingredients used in modern food processing. 

The second thread fell into place when I discovered a recipe for homemade Twinkies does actually exists. About a decade ago, Jennifer Schihauser, a NYT journalist, developed a series of articles around the concept “If I make it myself, it’s not junk” and one of her recipes was for making Twinkies at home.

With a Twinkies formulation in one hand and a recipe for a homemade version in the other hand, I can actually do an “apples to apples” comparison between a formulated product and an equivalent homemade version. That was the third thread falling into place. I have what I need to count ingredients / markers of Ultra-Processed food (UPF) and compare nutrition stats. 

I needed to go out looking for Twinkies to get a label, always the best way to get the ingredient list. Product formulations change so the best source of data is always the current product label. Besides, I’ve never tasted a Twinkie so I was curious. I figured I should at least have a bite.

Using the ingredient list from the Twinkie’s wrapper and the Jennifer Schihauser recipe, I was ready to begin.

Running the numbers was easy because I’m in the business of recipe analysis. For guidance on the NOVA food classification system, however, I selected 2019 commentary Ultra-processed foods: what they are and how to identify them to serve as my reference guide.

INGREDIENTS & UPF MARKERS

Flour. Butter. Sugar. Eggs. Those are the primary ingredients listed in the homemade version. All familiar, recognizable ingredients. Besides the basics, the recipe also calls for salt, milk, vanilla, cream of tartar, heavy cream, and Marshmallow Fluff. That’s a total of 11 ingredients. 

The formulated Twinkie is manufactured with mostly unfamiliar ingredients. To my eye, they look like deconstructed fragments. Examples are high fructose corn syrup or dextrose or hydrogenated tallow, mono and diglycerides, polysorbate 60, soy lecithin. 

I counted 7 primary ingredients plus an additional 22 listed on the label as <2% by weight and felt comfortable tagging 18 as UPF markers.

What counts as a marker? As per my NOVA reference document, markers can be 1) “food substances not usually found in the home kitchen like high-fructose corn syrup or 2) “cosmetic additives” like flavors, colors, emulsifiers, sweeteners, or thickeners. Note that salt and sugar get a pass because NOVA classifies them as processed culinary ingredients.

NUTRITION STATS

Both homemade and formulated versions are intense concentrations of fats and sweetness with little positive nutrient benefit. And both versions are calorie dense. 

Nutrients per serving size is the best metric for checking how much you’re actually eating, but comparing nutrients in similar products needs a different metric. My choice for this type of comparison is the calorie density scale which reflects nutrient values by weight. Think of the calorie density scale as a sort unit price for nutrients.

The homemade Twinkie is 3.6 calories per gram. The formulated product is 3.4 calories per gram. To put these calorie density numbers in context, Doritos scores 5.1 on the calorie density scale whereas a Chipotle Beef Burrito will clock in at about 1.8 calories per grams.

Both recipe and formulation have comparable amounts of total fat but homemade Twinkies have a significantly higher concentration of saturated fat. No surprises here. Butter is the only fat called for in the recipe and butter is notoriously high in saturated fatty acids. 

The formulated Twinkies use a combination of animal fat (tallow) and seed oil (cottonseed oil) which results in less saturated fat and more unsaturated fat.

Both recipe and formulation are intensely sweet. Sweeteners in one form or another comprise about 40% by weight. Homemade uses granulated sugar plus some marshmallow fluff. The formulation lists sugar, high fructose corn syrup, and dextrose. 

Sodium is not significant for either version but it’s worth noting there’s more in the formulation than the recipe.

TASTE IS 100% SUBJECTIVE

The final thread fell into place when I tasted the Twinkie. Actually better than I expected but still too sweet for my taste.

WHY BOTHER?

It’s takes many hours to source and study the NOVA research, to count ingredients and identify the markers, and to compare nutrition stats. Here’s why I believe my time was well spent:

  • I learned that nutrients are easier to count than ingredients or UPF markers, especially hard was deciding which additives were “cosmetic” and which were not. Difficult and inconclusive.
  • Simplistic pronouncements by food pundits, corporate marketeers, or social influencers are misleading. NOVA is a sophisticated concept. Selecting a couple of buzz words may sell books or products but does a disservice to consumers.
  • Expanding my NOVA analysis skills is a good investment of time. My sense is we’ll be having more serious discussions about degree of processing in the coming years.

So do I plan to do more apples-to-apples comparisons between a formulation and a recipe? You bet I do.

 

 

Counting ingredients in my favorite Marinara sauce.

photo credit | gourmetmetrics

photo credit | gourmetmetrics

Home made Marinara sauce is the best. But life is complicated and having a couple of jars in the pantry ready to go when you need one in a hurry is helpful. The ingredients I use for my home made Marinara are tomatoes (fresh or canned depending on the season), garlic, onions, olive oil, salt, oregano, parsley. That’s 7 ingredients.

My favorite brand is Rao’s. The ingredient list reads almost the same as what I use for home made: whole peeled tomatoes, olive oil, salt, garlic, basil, black pepper, oregano. That’s also 7 ingredients.

Now 7 is greater than 5 and that observation started me thinking about the 5 ingredient rule. 

The 5 ingredient rule refers to the popular marker for identifying ultra-processed foods popularized by Michael Pollan in Food Rules. Defining ultra-processed by counting ingredients sounds unhelpful to my ear but it’s popular with both food journalists and food pundits. And the public seems to accept it because counting to 5 is easy to understand.

And that observation brings me back to my Rao’s Marinara.

With 7 ingredients and no other criteria, Rao’s is ultra-processed. So let me state my position right now for all to hear. If Rao’s must be categorized as ultra-processed, then I’m okay with ultra-processed products on my table.

Next time you’re walking supermarket aisles, check the Marinara sauce. There are hundreds of brands to choose from. Many have simple ingredient lists. Many others have more cluttered ingredient lists. Many brands substitute tomato paste or diced tomatoes for whole peeled tomatoes. So the way I see things, there’s work to be done to distinguish a straightforward product like Rao’s from all the other products on the shelf. 

A quick search on a local supermarket website brings up 75 options ranging in price from cheap to expensive. Not surprisingly, Rao’s is positioned near the top of that price range. All brands have 5 or more ingredients. And that means, if we follow the 5 ingredient rule, all brands of Marinara are ultra-processed.

I spot checked those 75 items and discovered the most notable difference is tomato integrity. Cheaper brands use tomato paste or purée or diced pieces. More expensive brand use whole peeled tomatoes. Tomato integrity is not captured by counting ingredients and it’s crucial to both taste and texture.

 While all brands exceed the 5 ingredient rule, most were comparatively additive free. Citric acid and calcium carbonate made frequent appearances along with preservatives, thickeners, or sweeteners making cameo appearances. Citric acid is an acidity regulator and calcium carbonate is a firming agent. Both these additives are ubiquitous on canned tomatoes whether the tomatoes are peeled and whole, chopped, diced, or puréed. 

Two other additives, salt and sugar, are listed as both nutrients on the nutrition facts label and again as ingredients on the ingredient list.

It seems ridiculous to my simplistic mind to put all Mariana sauces in the ultra-processed category without out further differentiation. So I’m asking myself, how would I break that category down? If I ruled the world, here’s where I would start.

First, whole tomatoes are preferable to chopped or diced or puréed tomatoes. That observation is probably related to the food matrix, a new concept in nutrition research currently in initial stages of investigation. Much too complex for my simplistic mind, so let me stay with those visual observable differences that both of us can see. In the case of the Marinara, the closer the tomato is to a whole tomato the better.

Second, less additives are preferable to more additives. I’m not talking here about the “clean” label movement. There’s a dirty little secret behind the clean label movement as explored in an excellent article by Nadia Berenstein. If you haven’t read it yet, take a look now. 

Additives are used by processors for many good reasons. Eliminating them before understanding why the manufacturer used an additive in the first place is not good practice. Additives are however legitimate markers of processed and ultra-processed products. Personally, I’m not concerned about their safety because I trust the FDA to do a good job. My decision to go with the fewer the better is based on taste and texture. Using the whole intact tomato just tastes better to me. More flavor. Better texture.

Third, nutrients remain important. Reducing healthy down to a couple of nutrients is insane. But it’s equally insane to eat as if nutrients don’t matter. Personally, I always check for salt, not so much for health reasons but because it’s been my observation manufacturers use salt in place of better quality ingredients so the product can be sold at a cheaper price.

Rao’s has a lower sodium concentration than many less expensive brands and the only sugars are the natural sugars present in all tomatoes.  The whole peeled tomatoes retain good flavor and contribute their natural sugars so no masking is required.

Now if only I ruled the world …