Tag Archives: UPF

As originally envisioned in 2009, NOVA Group 4 / ultra-processed / #UPF is the final food group in a four part classification system designed to assess the degree and purpose of food processing.

See Page – NOVA Food Classification 2009.

🟡Actual Veggies Burger.


Veggie burgers were born during the 1980s. The rational was simple – concentrate or extract the protein component of a plant instead of using muscle meat. Next enhance using texture modifiers, colors, flavors to form a flattened, rounded patty that resembled a ground beef paddy. These original veggie burgers were clearly ultra-processed. 

An alternative method was to use an intact food like black beans or mushrooms. Since I am partial to the intact food approach, I have always favored for black bean version. So when I found a new black bean burger “chef crafted with caramelized onion”, I decided to give Actual Veggies Black Bean Burger a try.

Like every other veggie burger in the freezer unit of an American supermarket, Actual Veggies meet the criteria for an UPF – an industrially formulated mass produced food product with considerably more than 5 ingredients.

There are good reasons to be cautious with UPF. A decade of research, most of which has been done outside the US, has established significant correlation between percentage of ultra processed food products in the dietary pattern and negative health outcomes. On the other hand, avoiding UPF means systematically avoiding convenience products and about 70% of the food currently sold in our supermarkets.

Not an easy decision especially if you’re a working mom or dad and depend on convenience to feed the family. Even tough for folks like me who prefer the taste of freshly prepared but welcome a break from the daily grind of scratch cooking. So the question then becomes, where do we draw the line between acceptable convenience and frivolous indulgence.

The best place to start thinking about making a decision is to start with an ingredient list.

The Actual Veggies burger list reads as follows: Black Bean, Carrot, Parsnip, Oat, Yellow Onion, Red Onion, Red Pepper, Chickpea Flour, Lemon, Spice Blend (Ovata Seed, Kosher Salt, Garlic Powder, Paprika, Chili Powder, Cumin, Black Pepper).

There are no added colors, no added artificial or natural flavors, and no texture modifying agents like xanthan gum or lecithin or methylcellulose. On visual inspection, I can see the black beans are intact and I can see small flecks of red pepper. The rest of those vegetables however have lost their individuality and become part of the puréed mass that holds the burger together.

I do see one “unfamiliar” ingredients I don’t keep in my kitchen cabinet – ovata seed. In fact I’d never heard of ovata seed until I read the ingredient list. Here’s what came back from a Google search. Plantago ovata is a common medicinal plant widely cultivated in tropical regions of the world. The outer seed coat of P. ovata, obtained by cleaning the seeds, contains soluble and insoluble fibre in a ratio of 7:3, making products containing P. ovata husk an ideal source of health-beneficial fibre.

Time savings are significant – I didn’t have to make my own black bean burger or bake my own brioche bun or mix up a batch of home made mayonnaise.

There’s a taste test to follow of course, but in terms of degree of processing, Actual Veggies burger gets a yellow dot. 🟡

THE VIEW FROM MY KITCHEN WINDOW

Always important to remember that people eat food not ingredients. That means the burger needs to be all dressed up before I take my first bite or run the numbers. Besides the Actual Veggies, I used an artisan brioche bun from a local Northeast regional baker, some olive oil for frying. I also added a couple slices of tomato, some mayo, and lettuce.

I’m happy to report that my Actual Veggies burger passed my taste test.

The calories clocked in around 400 / 450. Nutrient analysis reflects 11 grams protein (plant based protein for the sustainable crowd), 8 grams dietary fiber, and a serving of vegetables (Actual Veggies, lettuce, tomato).

The sodium does look high and there’s not enough potassium to balance the potassium:sodium ratio. The sodium comes from ultra-processed foods (my brioche bun, the mayo, the Actual Veggie). But honestly, if I had done it all from scratch, the sodium would have roughly comparable.

The CDRR for sodium is 2300mg per day independent of age, gender, or lifestyle. The Advisory Committee DGA2025 meeting #6 this year made a sobering assessment regarding sodium reduction in US dietary patterns. Sodium exceeds 2300mg even when criteria are applied to identify lower nutrient density foods. My reading of that assessment is Americans are going to have to adjust to a No Added Salt dietary pattern to comply with the CDRR. And I’m not sure setting such an austere goal is helpful. Or even attainable without enlisting the food police.

🟡Grilled chicken, kidney beans, red bell peppers – the UPF kerfuffle.

If you’ve never heard of a UPF before, you’re not alone. That acronym stands for Ultra-Processed Food. A recent consumer survey reflected that only 1 in 3 Americans recognize either the acronym or the word so you’d actually be in the majority. Lack of awareness however does not mean you aren’t eating ultra-processed foods every day.

An estimated 50% of the calories Americans consume come from UPF. Should you be concerned? Maybe concerned is too strong a word. Aware is the word I think would be more appropriate.

Why do I want folks to be aware? Because over the last decade an impressive body of epidemiological research conducted outside the US has established a consistent correlation between UPF intake and adverse health outcomes.

Why outside of the United States? Because for well over a decade now, US food manufacturers and most of the nutrition research community have dismissed NOVA, a Brazilian food classification system that divides food into only 4 groups and has driven significant research outside our borders.

Should you stop eating all packaged food products? No. Besides even you tried to stop, you really don’t want to. Removing all ultra-processed foods from the food supply could result in mass starvation. About 70% of the food products found on the shelves of American supermarkets or sold in American fast food chains are currently classified UPF or ultra-processed.

Convenience is what drives UPF and the US has led the rest of the world in the development of convenience food technology. Even for folks like me who love to cook and are privileged with both time and means. But I’m selective about which UPF products end up in my shopping cart and which are left on the shelf. UPFs are not all created equal so I’m always on the look out for a convenience product that tastes as good as freshly prepared.

Pictured above is a home cooked meal using UPFs. The ingredient list is simple and straightforward: red bell peppers, canned kidney beans, pasta, pre-cooked chicken fajita, Jared basil tomato sauce, canned vegetable broth, onion, olive oil, salt.

Now here’s that same ingredient list arranged by NOVA food group:

G1 (minimally processed) – peppers, pasta, onion
G2 (processed culinary) – olive oil, salt
G3 (processed) – canned kidney beans
G4 (ultra-processed) – pre-cooked / pre- packaged chicken fajita, Jared tomato sauce, brick packed vegetable broth.

To make matters more complex, many products don’t fit neatly into a single group. The chicken, tomato sauce, and vegetable broth are considered by most to be NOVA Group 4 food products. They are industrially formulated and contain more than 5 ingredients. However, they are also clean labeled, manufactured with intact ingredients, and contain no added flavors, colors, or texture modifiers.

These three products have attributes from both NOVA Group 3 and NOVA Group 4. So I have grouped them together in a new subgroup which, for lack of a better word, I call NOVEL. I have no research papers to reference and or academic researcher to quote. My decision is purely anecdotal and based my own common sense.

The jarred sauce and vegetable broth are products I use on a regular basis but I probably won’t get the chicken product again. My reason has nothing to do with the product’s UPF status. The chicken puts good protein on the plate but, for me at least, it has no taste. I would get better flavor and texture by adding an extra 30 minutes prep time and sautéing the chicken pieces myself. Can’t say for sure because I haven’t run any numbers, but the final preparation would probably need less salt too. For the dish above, it was my choice of an Italian imported pasta and those gorgeous freshly prepared sautéed red peppers that made the dish work.

THE VIEW FROM MY KITCHEN WINDOW

NOVA was never intended to be a nutrient profiling system. As originally envisioned in 2009, it’s a classification system designed to assess the degree and purpose of food processing. But that omission does not mean nutrients are not important.

The nutrition facts label posted above analyzes my recipe as if it were a food product. As you can see, sodium is high exceeding the DV (Daily Value) by  20%. Too much salt? Perhaps. Certainly too much to permit labeling the dish “healthy”. The amount exceeds the sodium CDRR. That’s the lowest level of intake for which sufficient strength of evidence exists to support Chronic Disease Risk Reduction within a healthy population. It’s a challenging goal for food manufacturers, for restaurants, for home cooks, for consumers, and even for eaters.

🔴Cute. Clean. Tasty. Ultra-Processed?

Consider the corn chips pictured above. No doubt about it, they’re tasty. Even more remarkable, the taste of whole corn is the predominant flavor. That’s the taste of my favorite corn tortillas which are made using a tradition processing method for corn – Nixtamalization. That’s when dried kernels of mature corn are cooked and steeped in an alkaline solution, usually water and calcium hydroxide. The processing makes it easier to grind the corn kernels and results in a characteristic taste. The label makes no mention of nixtamalization, but I do recognize a hint of that familiar flavor.

The ingredient list is simple and reads: organic whole ground corn, organic sunflower and/or organic safflower oil, sea salt, lime oil.

Although the FDA has yet to publish a final rule for using the word “healthy” on food product labels, it’s likely the product would be able to use the word because these corn chips meet the qualifications for another FDA nutrient guideline. As a general guide – 5% DV or less per serving is considered low for the three nutrients of concern – sodium, saturated fat, added sugars. And these corn chips check all three of those boxes.

The product also offers multiple certifications for added reassurance. Late July is a manufacturer with an impressive marketing approach. The chips are certified USDA organic, nonGMO, gluten-free, vegan, kosher, and whole grain. The product is designed to honor all lifestyles and make everybody feel comfortable. It’s a brilliant approach. If everyone at the party can feel comfortable with the same snack food despite allergies or lifestyle preferences, you only need to buy one brand of tortilla chip.

THE VIEW FROM MY KITCHEN WINDOW

Personally I have a couple of problems labeling chips of any kind “healthy” based solely on a nutrient profile.

First, I like to scrutinize a product by looking through the NOVA lens. Potato chips and tortilla chips both fall into the NOVA Group 4 bucket. Most tortilla chips are made using an extruded. Extrusion is a process that uses heat and pressure to force food which has been reduced to a slurry or semi-solid state through a specifically designed opening to achieve a desired shape. These chips have a more delicate texture. Perhaps they were rolled into very thin sheets then precut into the familiar triangle shape? They also have a more nuanced taste – as noted above a whisper of niximalized whole corn. Still UPF but suggestive of a kinder gently degree of processing. The ingredient list for the product pictured above contains no “cosmetic” additives. Those are the additives that add flavor, color, sweetness, smoothness thus enhancing taste, appearance, or texture. As a result, the label is remarkably clean.

Second there’s a compositional issue. Folks eat food not nutrients.  Chips are served with dips. What dip will end up on the chip? Then there’s the issue of what foods are being displaced because the eater grazed on chips and dips before sitting down to a plate of food.

What makes more sense to my simplistic mind would be to say these tortilla chips are cute, clean, and very, very tasty. But yes, they are ultra-processed, so don’t spoil your dinner by eating too many, especially if what follows is a freshly prepared meals made with minimally processed ingredients like vegetables and meat or fish.

🔴Boca Burger turns 45 this year.


The Boca Burger has been around since 1979.

That means Boca marks the beginning of an era. During the 1980’s, the dominance of ultra-processing #UPF was established in our American food environment.

A plant based burger is a lot more sophisticated today than it was in 1979. Most plant based burgers however, regardless of the degree of sophistication, are classified as NOVA Group 4 / #UPF.

The Boca I served for dinner the other night consisted of the burger, hamburger bun, shredded lettuce, tomato, mayo. There’s not much controversy over what makes the Boca ultra-processed. Or for that matter what makes the commodity hamburger bun ultra-processed. Both are industrially formulated convenience products manufacturer with markers and processes not available to home cooks. Both products have a lengthy ingredient list. Commodity mayo is also ultra-processed because it usually contains a preservative but I’m okay with food safety. The shredded lettuce and tomato are both minimally processed but these ingredients constitute only about 25% by weight.

The Nutrition Label pictured above reflects the nutrient facts. Note the Daily Value for sodium is well above 20% DV, the FDA guideline for determining a high amount. The protein looks adequate but there may be a case to be made for hyper palatable based on the combination of fat and salt.

So that’s the scoop. Thanks to the Nutrition Facts Label we know my Boca Burger is high in sodium. Using my NOVA lens, it’s easy to see why my Boca Burger qualified as ultraprocessed. In my opinion #UPF is not a reason to avoid the Boca Burger unless …

THE VIEW FROM MY KITCHEN WINDOW

My significant other likes burgers and buns. He’s okay with plant based and that’s why I gave Boca a shot. Keeping a meal in the freezer that can be reheated and served on those days when I don’t have time to cook is handy so I’m always evaluating options.

He was fine with the Boca. My problem with most industrially formulated foods is they are boring – they always taste the same.

But my digestion was not happy. Something in the combination upset my gut.

Just because an additive is safe doesn’t mean the substance sets well in everyone’s gut. My gut is unhappy with one of the substances. Is it the soy protein concentrate? Or perhaps the modified cellulose, the wheat gluten, the hydrolyzed wheat protein, or the natural flavor? Or perhaps it’s simply that my gut is not used to metabolizing substances that only come from time to time?

What ever the reason, it’s still okay to say no thanks. Trusting your gut is just common sense and there’s nothing wrong with good old fashioned common sense.

🔴Twinkies – poster child for UPF

Unlike many so many Americans, I did not grow up eatingTwinkies. My first bite was when I bought the package pictured above for the post. I plan to share my reaction to that first bite with you as well as why I’m not necessarily in favor of UPF being included in our dietary guidelines, but first let’s take a look at what makes Twinkies an ultra-processed food.

✅ Industrial Formulation. Twinkies are manufactured on an automated assembly line. Many videos of the processing available online. The production line can produce more than 1000 per minute.

✅ Industrial Processes. Twinkies are mass produced with ingredients that have been deconstructed like refined wheat flour, cornstarch, soy lecithin or chemically modified like high fructose corn syrup (HFCS).

✅ Cosmetic Additives. Twinkies are manufactured with colors (Red 40 and Yellow 5) and flavors (natural and artificial).

❌ Displace traditions and long-established culinary patterns. Twinkies probably haven’t displaced traditions or long-established culinary patterns here in the United States. The product appeared in the 1930s, almost 100 years ago, and over the generations Americans have come to accept convenience and off the shelf sweetened snacks as normal.

✅ Profitable. Just this year, the brand was sold to Smuckers for 5.6 billion dollars so it’s reasonable to conclude the product is profitable.

✅ Tasty. Twinkies are tasty. Whether that means palatable or hyper-palatable depends on who you talk to and who is doing the tasting.

My sense is Twinkies are an excellent poster child for ultra-processing. As good a poster child as any other food product I can think of. Now for that first bite. The Twinkie tasted decidedly sweet almost too sweet for my taste, but not unpleasant. My gut was not pleased however with the Twinkie. After about half an hour I felt some discomfort. Nothing at all serious and the discomfort didn’t last long. I tried another Twinkie the next day with the same result so I never finished the package.

THE VIEW FROM MY KITCHEN WINDOW.

Initially I was in favor of including NOVA and UPF in the next release of our dietary guidelines. But now I’m not so sure.

Americans who cook already appreciate NOVA because it’s hard to cook without using mostly minimally processed ingredients and most home cooks and chefs already bring a holistic perspective to food.

Americans who rely heavily on take out and convenience food have their own set of reasons for avoiding the kitchen and many of these reasons are valid and understandable. More money, more time, better cooking & storage options could help, but these are financial incentivizes and not related to degree of processing. Recommending a single mom with a couple of kids who works 2 jobs to buy more perishable food and to do more cooking at home is not going to solve financial problems.

I also think back to what happened when the USDA stopped being hostile to organic farming and enabled manufacturers to use the word on product labels. For those of who supported the original holistic view of organic, what we might call regenerative farming today, labeling food organic just meant that food manufacturers had one more label to market. Many, myself included, believe the official USDA process actually subverted the original vision and provided little value.

I’m sure once Big Food gets over being hostile to NOVA, the marketing departments will adapt quickly and discover creative ways to market more highly processed food using NOVA terminology.

So maybe, just maybe, it’s better to leave NOVA out of our guidelines. The holistic construct is fundamentally incompatible with the tool – the Healthy Eating Index (HEI) – used by my fellow dietitians to assess dietary guideline compliance. And I don’t see that reductionist approach changing anytime soon.